Originals
How Non-Conformists Move the World
sufficient
reading path: overview → analysis → narration
overview
Overview
Originals: How Non-Conformists Move the World (2016) by Adam Grant examines how people champion novel ideas and challenge the status quo. Grant, an organizational psychologist and Wharton's top-rated professor, uses a blend of social science research and vivid case studies to dismantle the myth of the fearless innovator.
The book's central argument: originals are not reckless risk-takers. They are calculated contrarians who balance courage with caution, generate a high volume of ideas, master the timing of their pitches, and build coalitions to sustain change. Originality is not a fixed trait — it is a free choice anyone can make.
------|----------|------------| | Questioning Defaults | 1-2 | Risk mitigation, the myth of the risk-taker, vuja de, idea selection | | Pitching & Championing | 3-4 | Speaking truth to power, powerless communication, strategic procrastination | | Building Coalitions | 5-6 | Horizontal hostility, tempered radicals, family nurture of originality | | Sustaining Originality | 7-8 | Culture of dissent, managing anxiety, apathy, ambivalence, and anger |
Key Takeaways
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The originality paradox — Originals have more doubt and fear than anyone. What sets them apart is that they act despite those feelings. Courage is not the absence of fear; it is the judgment that something matters more.
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Risk portfolios — Successful originals do not go all in. They balance risk across domains: risky career moves are offset by stable personal finances. The Warby Parker founders kept day jobs. Having security in one realm frees you to be original in another.
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Volume beats quality — Creating a high quantity of work increases the odds of a breakthrough. Mozart, Beethoven, and Einstein all produced mountains of mediocre work alongside their masterpieces. Generate more ideas, not just better ones.
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Vuja de — Instead of deja vu (seeing the new as familiar), originals practice vuja de (seeing the familiar as new). They question defaults, from default web browsers to default business models.
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Powerless communication — Pitching an idea by leading with its weaknesses builds trust and disarms skepticism. Acknowledging risks makes you appear smarter, more trustworthy, and more persuasive.
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Strategic procrastination — Delaying completion keeps a problem active in your mind, allowing incubation and divergent thinking. MLK's "I Have a Dream" speech was improvised the night before — because he had not prematurely committed to one angle.
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Tempered radicalism — Frame radical ideas in familiar language. The most effective change agents work within systems, not against them, using "Trojan horse" strategies to embed novel concepts.
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Horizontal hostility — Similar groups often attack each other instead of their common opposition. Successful movements bridge factions rather than fracture them.
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Genuine dissent > devil's advocate — Assigning someone to play devil's advocate is weak. What protects against groupthink is real dissent from people who actually disagree, combined with psychological safety.
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Reframe anxiety as excitement — When nervous, telling yourself "I am excited" outperforms trying to calm down. It activates your go system instead of fighting a strong emotion.
Who Should Read
| Reader Type | Why | |---|---| | Entrepreneurs and startup founders | Learn to de-risk ventures, pitch effectively, and time market entry | | Managers and leaders | Build cultures that surface genuine dissent and sustain innovation | | Creatives and product teams | Generate more ideas, evaluate them without bias, and champion the best | | Activists and change agents | Master coalition-building, tempered radicalism, and emotion management | | Parents and educators | Understand how to nurture originality in children through values over rules | | Anyone with a novel idea they are hesitant to pursue | The practical toolkit to overcome fear, doubt, and institutional resistance |
Who Should Skip
- Readers seeking a rigorous academic treatise on creativity — this is popular social science, not a research monograph
- Anyone who has already read deeply in the innovation literature (Christensen, Berger, Kelley) — many ideas will feel familiar
- Readers who prefer high-level theory over actionable advice — Grant's strength is application, not abstraction
Historical Context
Originals was published in February 2016, three years after Grant's breakout Give and Take (2013). The mid-2010s saw a wave of psychology-driven business books (Duckworth's Grit, Pink's Drive, Dweck's Mindset) as the self-help genre increasingly embraced evidence-based frameworks over motivational rhetoric.
Grant entered this landscape as an academic insider — a publishing Wharton professor who could bridge lab findings and boardroom advice. The book's foreword by Sheryl Sandberg (then COO of Facebook) signaled its crossover ambition. It arrived when Silicon Valley's "move fast and break things" ethos was facing scrutiny, and Grant's counter-narrative — that the best innovators are actually cautious, deliberate, and risk-averse — resonated powerfully.
The book became a #1 bestseller and solidified Grant as a leading voice in organizational psychology alongside Malcolm Gladwell and Daniel Kahneman.
Related Books
| Book | Author | Connection | |------|--------|------------| | Give and Take | Adam Grant | Grant's earlier book on success through generosity. Sets the conceptual foundation for his evidence-driven approach. | | Think Again | Adam Grant | Grant's follow-up on the power of rethinking and unlearning. Complements Originals by adding mental flexibility to originality. | | The Innovator's Dilemma | Clayton Christensen | The classic on disruptive innovation. More organization-focused; Grant focuses on individual-level originality. | | Creative Confidence | Tom Kelley & David Kelley | IDEO's playbook for unlocking creative potential. More design-focused, less research-heavy than Originals. | | The Power of Habit | Charles Duhigg | Explains how habits shape behavior. Originals explores how to break from those patterns to create change. | | Influence | Robert Cialdini | The science of persuasion. Grant's powerless communication technique complements Cialdini's principles. | | Grit | Angela Duckworth | Passion and perseverance for long-term goals. Originals adds the "how to be original" layer to Duckworth's persistence. | | Range | David Epstein | Argues broad experience beats narrow specialization. Originals similarly champions diverse perspectives for generating novel ideas. |
Final Verdict
Originals is among the best-researched and most actionable books on creativity and innovation in the popular science genre. Grant's ability to weave rigorous studies into compelling narratives produces a book that is both intellectually credible and practically useful.
The book's strengths are its counterintuitive insights — the risk portfolio, strategic procrastination, the naked pitch — which genuinely re-frame how readers think about originality. Its weaknesses include an occasional over-reliance on storytelling at the expense of caveats, some contradictory advice across chapters, and a tendency to generalize from specific cases.
That said, few books on creativity deliver such a dense concentration of evidence-backed, immediately applicable techniques. For the reader facing the question "How do I champion my unconventional idea without getting fired, laughed at, or going broke?", this book is the best manual available.
Rating: 8.5/10 — Deeply researched, counterintuitive, and practical. Not the most original book on originality (the paradox is fitting), but one of the most useful.
content map
The Originality Paradox
Grant opens with a confession: he passed on investing in Warby Parker because the founders stayed in school and kept backup jobs. He assumed they lacked conviction. In fact, that caution was the reason they succeeded. This sets up the defining tension of the book:
flowchart TD
subgraph Myth["The Myth of the Original"]
FR["Fearless Risk-Taker<br/>All-in, no safety net"]
EG["External Genius<br/>Born with creative talent"]
end
subgraph Reality["The Originality Paradox"]
CA["Cautious Adventurer<br/>Balances risk across domains"]
IG["Internal Choice<br/>Originality is a decision, not a gift"]
end
Myth -->|"Grant's research overturns"| Reality
subgraph Traits["What Originals Actually Do"]
QD["Question defaults<br/>Vuja de"]
RM["Mitigate risk<br/>(Risk portfolio)"]
VP["Volume production<br/>(Quantity → Quality)"]
SP["Strategic procrastination<br/>(Incubation)"]
PC["Powerless communication<br/>(Lead with weakness)"]
BC["Build coalitions<br/>(Bridging, not breaking)"]
end
Reality --> Traits
The paradox: originals feel the same fear and doubt as everyone else. They are not born with thicker skin. What distinguishes them is the choice to act despite the fear, supported by structures that limit downside.
Risk Portfolio Theory
Grant's most innovative concept borrows from finance: just as a wise investor balances high-risk assets with safe ones, originals balance their overall risk profile by playing it safe in some domains so they can gamble in others.
flowchart LR
subgraph Portfolio["The Risk Portfolio"]
direction TB
subgraph HighRisk["High-Risk Domain"]
V1["Start a company"]
V2["Pitch a radical idea"]
V3["Challenge authority"]
end
subgraph LowRisk["Low-Risk Domain"]
S1["Keep your day job"]
S2["Maintain emergency fund"]
S3["Stay in school"]
end
end
HighRisk -->|"Balanced by"| LowRisk
LowRisk -->|"Enables"| HighRisk
Result["Net risk: MODERATE<br/>Safety in one domain<br/>frees you to be bold in another"]
Portfolio --> Result
Grant cites research: entrepreneurs who kept their day jobs had a 33% lower failure rate than those who quit everything to launch. The conventional wisdom — that success requires betting the farm — is backwards. Having a safety net makes you bolder, not more cautious, because it removes the existential terror of failure.
The Idea Lifecycle
The book follows the journey of an original idea from conception to institutionalization:
flowchart LR
subgraph Phase1["Phase 1: See"]
Q["Question defaults<br/>Vuja de"]
G["Generate many ideas"]
end
subgraph Phase2["Phase 2: Select"]
E["Evaluate through peers<br/>(not bosses, not self)"]
C["Choose the right idea<br/>(avoid false positives)"]
end
subgraph Phase3["Phase 3: Pitch"]
PW["Powerless communication<br/>(lead with weakness)"]
T["Right timing"]
SP2["Strategic procrastination"]
end
subgraph Phase4["Phase 4: Scale"]
CO["Build coalitions"]
TR["Tempered radicalism"]
DI["Institutionalize dissent"]
end
Phase1 --> Phase2 --> Phase3 --> Phase4
Vuja De: Seeing the Familiar as Strange
The comedian George Carlin described deja vu as seeing something new and feeling like you have seen it before. Grant's concept of vuja de inverts this: seeing something familiar and perceiving it as though for the first time.
Originals practice vuja de by questioning defaults — the settings, norms, and assumptions everyone else accepts. Examples from the book:
- Default browser: Employees who installed a different browser on their work computer were more innovative across the board. The small act of questioning a default signaled a mindset.
- Eyewear pricing: Warby Parker questioned why glasses cost hundreds of dollars. The default was "that is what glasses cost." Their vuja de moment led to a billion-dollar company.
- CIA information sharing: Carmen Medina questioned the default assumption that intelligence must be classified. Her vuja de built the CIA's first online platform for open-source analysis.
Blind Inventors and One-Eyed Investors
Chapter 2 tackles a problem every creator faces: how do you know which of your ideas is actually good? Grant argues that creators are terrible judges of their own work — too close, too emotionally invested.
flowchart TD
subgraph Sources["Sources of Idea Evaluation"]
SELF["Self: Overconfident, emotionally invested<br/>Bad judge"]
BOSS["Boss/Manager: Risk-averse, status-quo biased<br/>Rejects novelty"]
PEERS["Creative Peers: Moderate risk tolerance<br/>Good judges - not too close, not too distant"]
MARKET["Market: Ultimate test but<br/>slow and expensive"]
end
SELF -->|"Avoid"| JUDGMENT["Idea Quality Judgment"]
BOSS -->|"Beware: false negatives"| JUDGMENT
PEERS -->|"Best filter"| JUDGMENT
MARKET -->|"Final validation"| JUDGMENT
subgraph Pitfalls["Common Pitfalls"]
FP["False Positive<br/>(Segway - hailed as revolutionary, flopped)"]
FN["False Negative<br/>(Seinfeld - rejected by every network, became a phenomenon)"]
end
JUDGMENT --> FP
JUDGMENT --> FN
The Segway and Seinfeld illustrate the problem. The Segway was universally predicted to be a world-changing invention — it was not. Seinfeld was rejected by every network as "too Jewish, too New York" and became one of the most successful sitcoms in history. Our ability to spot originals is deeply flawed.
Grant's solution: volume. Dean Simonton's research shows that creative geniuses produce a staggering amount of work, most of which is mediocre. The masterpieces emerge from the volume. Shakespeare wrote 37 plays, most forgettable. Picasso created over 50,000 works. The hit rate is what matters, and hit rates improve with more at-bats.
Powerless Communication (The Naked Pitch)
Chapter 3 is Grant's most actionable contribution. Most people pitch by leading with strengths. Grant suggests the opposite:
flowchart LR
subgraph TraditionalPitch["Traditional Pitch"]
TP1["Lead with strengths"]
TP2["Hide weaknesses"]
TP3["Audience is skeptical, defensive"]
TP4["Persuasion fails"]
end
subgraph NakedPitch["Powerless Communication"]
NP1["Lead with weaknesses"]
NP2["'Top 5 reasons NOT to invest'"]
NP3["Audience lowers defenses"]
NP4["Audience helps solve the problems"]
end
TraditionalPitch -->|"vs."| NakedPitch
ThreeBenefits["Three benefits of the naked pitch:
1. Surprise: Audience expects sales pitch → openness
2. Intelligence: You seem smart (they were thinking the flaws too)
3. Trust: Honesty now → credibility later"]
NakedPitch --> ThreeBenefits
Grant profiles Rufus Griscom, who pitched Babble by showing a slide called "Top 5 Reasons Not to Invest in Babble." The gambit worked: investors engaged constructively, helping him address the risks rather than dismissing him. Babble raised $3.3 million and sold to Disney for $40 million.
The mechanism is rooted in research: when someone acknowledges weaknesses, listeners rate them as more intelligent, more trustworthy, and more persuasive. The defensive walls come down, and the audience shifts from adversary to collaborator.
Strategic Procrastination and First-Mover Disadvantage
Chapter 4 challenges two deeply held assumptions: that procrastination is always bad and that being first is always an advantage.
flowchart TD
subgraph Timing["Timing and Originality"]
PIONEER["Pioneer (First Mover)<br/>47% failure rate"]
SETTLER["Settler (Later Entrant)<br/>8% failure rate in some studies"]
end
subgraph Procrastination["Procrastination and Creativity"]
DELAY["Strategic Procrastination"]
INCUB["Incubation: Unfinished task stays active in mind"]
DIVERGE["Divergent thinking: More options explored"]
FINAL["Better, more creative output"]
end
PIONEER -->|"The evidence:"| FIRSTFAIL["First is risky: Segway, Friendster"]
SETTLER -->|"Better to be different, not first"| LASTWIN["Later wins: Google, Facebook, iPhone"]
DELAY --> INCUB --> DIVERGE --> FINAL
FINAL -->|"28% more creative proposals"| RESEARCH["Jihae Shin's research"]
MLK["Martin Luther King Jr.<br/>Wrote 'I Have a Dream' the night before<br/>Best line was improvised"]
RESEARCH --> MLK
Grant's advice: procrastination is the enemy of productivity but a resource for creativity. By delaying closure, you keep the problem active in your subconscious, allowing better solutions to surface. The key is to start early, then delay finishing — not to delay starting.
On first-mover advantage: research shows pioneers fail 47% of the time while settlers fail just 8% in certain markets. Being original does not require being first. It requires being different and better.
Tempered Radicalism and Coalition Building
Chapters 5-6 address how originals build the alliances necessary to scale their ideas:
flowchart TD
subgraph Threats["Threats to Movements"]
HH["Horizontal Hostility<br/>Similar groups attack each other"]
FREN["Frenemies<br/>Ambivalent relationships more toxic than enemies"]
end
subgraph Strategies["Coalition Strategies"]
TR["Tempered Radicalism<br/>Frame radical ideas in familiar language"]
BRIDGE["Bridge-building<br/>Common tactics over common goals"]
CONVERT["Convert enemies<br/>Former opponents make strongest allies"]
end
Threats -->|"Overcome by"| Strategies
Strategies -->|"Creates"| MOMENTUM["Sustainable Movement"]
subgraph Nurture["Nurturing Originals"]
BIRTH["Birth Order<br/>Later-borns more rebellious"]
VALUES["Values over Rules<br/>'Here is why this matters'"]
ROLE["Role Models<br/>Not parents — outsiders and exemplars"]
end
MOMENTUM --> Nurture
Key insight on horizontal hostility: moderate feminists and conservative women fighting each other rather than the patriarchy. Lincoln recruiting rival politicians into his cabinet. The most effective movements bridge factions by finding common tactics even when goals differ.
On nurture: later-born children are more likely to be original (they are raised by siblings as much as parents). Parents who explain why (values) rather than just what (rules) raise children who internalize principles and can apply them flexibly — the hallmark of original thinking.
Institutionalizing Dissent
Chapter 7 addresses how organizations can sustain originality:
flowchart LR
subgraph Groupthink["Groupthink Culture"]
CONFORM["Pressure to conform"]
FEAR2["Fear of reputational damage"]
DV["Token Devil's Advocate<br/>(Weak protection)"]
STASIS["Stasis and decline"]
end
subgraph Meritocracy["Idea Meritocracy (Bridgewater)"]
TRANS["Radical transparency"]
REAL["Real dissenters, not assigned ones"]
BELIEVE["Believability-weighted input"]
CANDOR["Candor is expected, not just allowed"]
INNOVATION["Sustained innovation"]
end
subgraph Hiring["Hiring for Originality"]
CULT_FIT["Cultural fit<br/>(Polaroid-style commitment)"]
CULT_CONT["Cultural contribution<br/>(Diverse viewpoint addition)"]
end
CULT_FIT -->|"vs."| CULT_CONT
Groupthink -->|"Avoid"| INNOVATION
Meritocracy -->|"Enable"| INNOVATION
Grant contrasts Polaroid (founder Edwin Land's commitment culture that rejected digital photography, leading to bankruptcy) with Bridgewater Associates (Ray Dalio's radical transparency that institutionalizes dissent). The lesson: cohesive cultures do not fail because of cohesion — they fail because cohesion + overconfidence + fear of speaking up = groupthink.
Rocking the Boat and Keeping It Steady
Chapter 8 closes with emotional regulation — how originals manage the fear, anger, apathy, and ambivalence that accompany challenging the status quo:
flowchart TD
subgraph Emotions["Managing Emotions of Originality"]
FEAR["Fear/Anxiety"]
ANGER["Anger"]
APATHY["Apathy"]
end
subgraph Strategies2["Strategies"]
DP["Defensive pessimism<br/>Visualize worst case → control"]
RE["Reframe excitement<br/>'I am excited' beats 'Calm down'"]
EA["Empathetic anger<br/>Focus on victims, not perpetrators"]
HU["Humor and small wins<br/>(Otpor! clenched fist)"]
end
FEAR --> DP
FEAR --> RE
ANGER --> EA
APATHY --> HU
subgraph Techniques["Key Techniques"]
LP["Lewis Pugh: 1 km North Pole swim<br/>Defensive pessimism → reframe as excitement"]
POP["Srdja Popovic: Otpor! movement<br/>Humor + small acts → collective courage"]
MLK2["MLK: Nonviolence workshops<br/>Deep acting → principled calm"]
end
Strategies2 --> Techniques
Grant synthesizes research on defensive pessimism vs. strategic optimism, the power of reframing anxiety as excitement, and the techniques movements use to turn apathy into action. The chapter's core message: originality is an emotional marathon, not a sprint. Managing your emotional state is as important as managing your ideas.
Chapter-by-Chapter Map
| Chapter | Title | Core Case Study | Central Concept | |---------|-------|----------------|-----------------| | 1 | Creative Destruction | Warby Parker, Carmen Medina (CIA) | Risk portfolios, vuja de, questioning defaults | | 2 | Blind Inventors and One-Eyed Investors | Segway, Seinfeld, Shakespeare | Idea evaluation, volume over quality, false positives/negatives | | 3 | Out on a Limb | Donna Dubinsky (Apple), Rufus Griscom (Babble) | Powerless communication, idiosyncrasy credits, speaking truth to power | | 4 | Fools Rush In | MLK's "I Have a Dream", Warby Parker timing | Strategic procrastination, first-mover disadvantage | | 5 | Goldilocks and the Trojan Horse | Lucy Stone (suffragist), Lincoln | Horizontal hostility, tempered radicalism, coalitions | | 6 | Rebel with a Cause | Birth order research, Holocaust rescuers | Sibling effects, values vs. rules, role models | | 7 | Rethinking Groupthink | Polaroid vs. Bridgewater | Idea meritocracy, genuine dissent, cultural contribution | | 8 | Rocking the Boat | Lewis Pugh, Otpor!, MLK | Defensive pessimism, emotional regulation, humor |
analysis
Strengths
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Exceptionally well-researched. Grant draws on dozens of peer-reviewed studies from organizational psychology, social psychology, economics, and sociology. The bibliography runs 30 pages. Readers get academic rigor without academic density.
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Counterintuitive insights that stick. The risk portfolio, the naked pitch, strategic procrastination, vuja de — each concept reframes a familiar problem in a memorable way. These are the kind of ideas readers remember and apply years later.
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Compelling storytelling. Grant is a gifted narrative writer. The Warby Parker origin story, Carmen Medina's CIA rebellion, Lewis Pugh's North Pole swim — each case study is vivid, specific, and emotionally resonant. The book reads like a collection of gripping New Yorker profiles connected by research.
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Actionable frameworks. Unlike many creativity books that stop at inspiration, Grant provides specific techniques: how to structure a pitch (lead with weaknesses), how to evaluate ideas (ask peers, not managers), how to balance risk (the portfolio model), how to build coalitions (focus on tactics, not goals).
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Broad scope with unified thesis. The book covers parenting, business strategy, social movements, organizational culture, and personal psychology — all held together by the question "what makes an original?" This interdisciplinary reach gives the book unusual depth.
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Intellectual humility. Grant opens by confessing his own mistake (passing on Warby Parker) and repeatedly acknowledges limitations of the research. This candor builds trust with the reader.
Weaknesses
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Overgeneralization from specific cases. Grant derives broad principles from a handful of vivid examples. The Warby Parker story appears in almost every chapter. Is it fair to build a general theory of originality on a single startup's founder choices?
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Some advice is contradictory. Chapter 1 argues that originals mitigate risk (keep your day job). Chapter 4 argues that delayed entry (not being first) is safer. But later, Grant celebrates people who challenged authority at great personal cost. The book does not always clarify when to play it safe and when to go all in.
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Survivorship bias. Almost every example is a success story. We hear about Warby Parker, Bridgewater, Seinfeld. We do not hear about the startups that kept day jobs and failed anyway, or the powerless communicators whose honesty was treated as weakness. The absence of failure cases weakens the argument.
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Cherry-picked evidence. Critics note that Grant selects studies that support his thesis while ignoring contradictory research. For example, his claim that "entrepreneurs who keep day jobs fail 33% less" comes from one study and does not control for industry, timing, or founder experience.
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Corporate-friendly framing. The book's advice is calibrated for professionals who want to innovate within existing systems. It is less useful (and sometimes actively misleading) for activists, artists, or anyone whose originality requires breaking the system rather than reforming it.
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The "originality" label is overstretched. Grant defines originality so broadly (anyone who questions a default) that it loses analytical power. By this definition, every entrepreneur, most managers, and virtually all successful people qualify — which makes the concept less useful.
Criticism
The "Elitism" Critique (Bookforum)
A widely noted review in Bookforum argued that Originals represents an ugly strain of elitism in the creativity literature. The critique:
- Grant's "radicals" are almost always professionals (CIA executives, MBA founders, venture-backed entrepreneurs) — not actual radicals. Calling a CIA officer a "countercultural rebel" stretches the term past meaning.
- The book turns historical liberation movements (civil rights, women's suffrage) into management lessons for corporate leaders. This flattens their moral weight into technique.
- The creativity genre as a whole reinforces inequality by directing attention toward "innovators" and "disruptors" while ignoring the structural conditions that make innovation possible (or impossible).
The "Contradiction" Critique
The Sri Lanka Guardian's review highlights a deeper problem: Grant's framework is itself conformist. He tells readers to be non-conformist within safe boundaries — keep your job, frame radical ideas in familiar language, win allies inside the system. The truly original figures in history (Galileo, Rosa Parks, Malcolm X) did none of these things. They refused to compromise. Grant's advice may produce better corporate strategists, but it may not produce true originals.
The "Anecdote Over Evidence" Critique
Some reviewers note that Grant's research, while extensive, often serves as decoration for a pre-determined narrative. The Segway failure is a single data point, not a trend. The Seinfeld rejection is one story, not a principle. Grant weaves them into a compelling story, but the evidence base for any given claim is often thinner than the confident prose suggests.
The "Genre Convention" Critique
Matt Zoller Seitz's observation that the book follows a formula — start with a counterintuitive claim, support with a study, illustrate with a story, extract a lesson — is accurate. This is the Gladwell formula, and Originals executes it well. But the formula itself limits the depth of analysis. Complex phenomena get compressed into neat, memorable stories that may not survive closer scrutiny.
Counterarguments
| Criticism | Response | |-----------|----------| | "Corporate-friendly, not truly radical" | Grant is writing for an audience that operates within organizations. For that audience, getting fired is not useful. Tempered radicalism is a legitimate strategy for change from within. | | "Cherry-picked evidence" | Every popular science book selects evidence. Grant's citations are more extensive than most of his peers. The core claims (risk balancing, volume, powerless communication) are supported by multiple independent studies. | | "Contradictory advice" | The apparent contradictions reflect a nuanced reality: originality requires both boldness and caution. Which strategy to use depends on context — a point Grant acknowledges. | | "Survivorship bias" | Studying successes is how we identify patterns that can work. The absence of failure cases is a limitation, but it does not invalidate the patterns observed in successful originals. | | "Over-reliance on stories" | Stories are what make the research memorable. The case studies are illustrations of the data, not replacements for it. Grant consistently cites the underlying studies. |
Scientific Grounding
| Concept | Source | How Grant Uses It | |---------|--------|-------------------| | Risk portfolio theory | Clyde Coombs (University of Michigan) | Foundational model: originals balance risk across domains | | Volume and creative output | Dean Simonton (UC Davis) | Quantity produces quality; geniuses produce more mediocre work | | Procrastination and creativity | Jihae Shin (Wisconsin) | Strategic delay improves idea generation by 28% | | Powerless communication | Multiple studies on trust and persuasion | Leading with weaknesses increases credibility | | Birth order and risk-taking | Frank Sulloway (Berkeley) | Later-borns are more rebellious and open to novelty | | Groupthink | Irving Janis (Yale) | Grant reframes it: cohesion is not the problem; fear of dissent is | | Defensive pessimism | Julie Norem (Wellesley) | Two strategies — optimism and pessimism — both work under pressure | | Strategic optimism vs. defensive pessimism | Norem & Cantor (1986) | Managing anxiety through cognitive reappraisal | | Horizontal hostility | Research on intergroup conflict | Similar groups attacking each other undermines movements | | Idiosyncrasy credits | Edwin Hollander (Carnegie Mellon) | Earn trust by conforming first, then use credits to dissent | | Implementation of ideas | Teresa Amabile (Harvard) | Creativity requires both idea generation and idea championing |
Comparison to Similar Books
| Book | Author | Key Difference | |------|--------|----------------| | Give and Take | Adam Grant | Grant's earlier book on reciprocity styles. Originals extends the framework to creativity and non-conformity. | | Think Again | Adam Grant | Grant's follow-up focuses on rethinking and intellectual humility. Complements Originals by adding the skill of updating beliefs. | | The Innovator's Dilemma | Clayton Christensen | Christensen explains why incumbents fail to innovate. Grant focuses on individuals, not organizations. | | Creative Confidence | Tom & David Kelley | IDEO's design-thinking approach. Less research-heavy than Originals, more focused on process. | | Outliers | Malcolm Gladwell | Gladwell explains success through hidden advantages. Grant explains originality through behavioral choices. | | Grit | Angela Duckworth | Grit is about persistence. Originals is about direction — choosing which unconventional path to pursue. | | Blink | Malcolm Gladwell | Gladwell trusts intuition. Grant warns that intuition is unreliable for evaluating original ideas. | | The Power of Habit | Charles Duhigg | Habits explain conformity. Originals explains how to break from those patterns. | | Scout Mindset | Julia Galef | Galef's motivated reasoning concept underlies Grant's argument about evaluating ideas objectively. |
Final Assessment
| Dimension | Rating | Notes | |-----------|--------|-------| | Practical Utility | 8/10 | High density of actionable techniques, especially on pitching and risk | | Originality | 7/10 | Synthesizes existing research into novel frameworks; some claims are genuinely counterintuitive | | Readability | 9/10 | Grant is an excellent writer — clear, engaging, well-paced | | Scientific Rigor | 7/10 | Extensive citations but selective; the evidence is real but sometimes stretched | | Lasting Impact | 8/10 | Bestseller status; influenced how professionals think about creativity and innovation | | Overall | 7.8/10 | Thoroughly researched and highly practical, but limited by formulaic structure and selective evidence |
Originals is an excellent popular science book that delivers on its promise: it provides research-backed strategies for championing new ideas. Its weaknesses — overgeneralization, corporate framing, contradictory advice — are real but do not undermine its core value. For the reader who wants to understand how originality works and how to practice it, this is among the best accessible treatments available.
narration
Welcome to BookAtlas. Today: Originals: How Non-Conformists Move the World by Adam Grant. Published 2016 by Viking. 336 pages. A number one New York Times bestseller. Adam Grant is an organizational psychologist and the youngest tenured professor at Wharton. He studies how people find motivation and meaning, and how they champion new ideas. This is his second book, following Give and Take.
This book opens with a confession. In 2009, one of Grant's students asked him to invest in a startup. Grant said no. The student and his friends had stayed in school. They kept their jobs. They built a backup plan. To Grant, this showed a lack of conviction. He told them real entrepreneurs go all in. The startup was Warby Parker. Today it is valued at over a billion dollars. Grant was wrong. That mistake sent him on a research journey that became this book.
What he found surprised him. The most successful originals are not fearless. They are not the reckless risk-takers of Silicon Valley mythology. They are often more cautious than the average person. They just balance their risks differently. The Warby Parker founders kept their day jobs. That safety net let them be bold with the business. Having security in one domain frees you to take chances in another. Grant calls this the risk portfolio. It is the first and most important concept in the book.
The second key idea is vuja de. You know deja vu, that feeling of seeing something new and feeling like you have seen it before. Vuja de is the opposite. It is seeing something familiar and seeing it as though for the first time. Originals do this constantly. They question defaults. Why do glasses cost four hundred dollars. Why must intelligence be classified. Why do we use this browser instead of that one. The small act of questioning something everyone else accepts is the seed of originality.
But having original ideas is not enough. You also have to recognize which ideas are worth pursuing. And here Grant says we are terrible judges of our own work. We are too close, too emotionally invested. Managers are also bad judges. They are too risk-averse, too invested in the status quo. The people who evaluate new ideas most accurately are creative peers. People who understand the domain but have no personal stake in your idea. Get feedback from them, not from your boss, and not just from yourself.
Once you have selected an idea, you need to pitch it. Grant's advice here is completely counterintuitive. Lead with the weaknesses. If you are pitching a product, start with the top five reasons not to invest. Rufus Griscom did exactly this when pitching Babble, an online parenting magazine. He showed a slide called Top Five Reasons Not to Invest. The investors did not walk away. They leaned in. They helped him solve the problems. Babble raised three point three million dollars and later sold for forty million. The technique works because it surprises the audience, makes you seem intelligent, and builds trust. When you acknowledge the flaws, people lower their defenses and become collaborators instead of adversaries.
Grant calls this powerless communication. It is the opposite of the confident, polished pitch we are taught to deliver. And it works because audiences are skeptical. They expect you to oversell. When you undersell, you stand out.
On timing, Grant challenges another myth. Being first is not always an advantage. The data shows that pioneers fail forty-seven percent of the time in some markets while later entrants fail just eight percent. Being original does not require being first. It requires being different and better. Google came after Altavista and Yahoo. Facebook came after Myspace and Friendster. The iPhone was not the first smartphone, just the best.
This is connected to one of Grant's most surprising claims. Procrastination can be a resource for creativity. Martin Luther King Junior wrote the I Have a Dream speech the night before the March on Washington. Those most famous lines, including the dream refrain, were improvised on the spot. King was able to do this because he had not locked himself into one angle too early. The unfinished task stayed active in his mind, incubating and connecting ideas. Strategic procrastination is not the same as laziness. You start early, then delay finishing. This keeps the door open for new possibilities.
The second half of the book shifts from individuals to groups and movements. Grant introduces tempered radicalism, the art of framing radical ideas in familiar language. The most effective change agents do not storm the barricades. They work within the system, using Trojan horse strategies to embed their ideas. They build coalitions by finding common tactics even when goals differ.
He also introduces the concept of horizontal hostility. Similar groups often fight each other instead of their common opponent. The suffragist movement nearly collapsed because moderate and radical factions attacked each other instead of the politicians opposing women's vote. Successful movements bridge factions. Abraham Lincoln appointed his political rivals to his cabinet. He understood that talent and diversity of thought matter more than personal loyalty.
On nurturing originality in children, Grant presents surprising research on birth order. Later-born children are more likely to be rebels and risk-takers. They learn from siblings as much as parents, and siblings are less invested in the status quo. More important than birth order, however, is how parents enforce rules. Parents who explain the values behind the rules raise children who internalize principles and apply them flexibly. Parents who enforce rules without explanation raise children who follow blindly or rebel destructively.
For organizations, Grant has a clear prescription. Avoid groupthink by institutionalizing genuine dissent. The worst approach is having someone play devil's advocate. That role is too weak. The best approach is to surface real dissenters and give them a platform. Bridgewater Associates does this through radical transparency. Every employee can challenge anyone, including the founder. Meetings are recorded. Decisions are debated openly. The goal is an idea meritocracy where the best idea wins regardless of who proposed it.
In contrast, Polaroid failed because its commitment culture rejected dissenting views. Founder Edwin Land was a visionary who built a strong culture of loyalty. But that culture rejected digital photography because it threatened the film business. The company went bankrupt. The lesson is that cohesion and confidence without dissent leads to disaster.
Grant closes with the emotional side of originality. Championing new ideas is exhausting. You face fear, anger, apathy, and constant rejection. You need strategies to manage these emotions. Defensive pessimism is one: imagine the worst that could happen in excruciating detail, then plan how to avoid it. This turns anxiety into control. Strategic optimism is another: believe things will work out. Both strategies work equally well. Use each depending on the situation.
For acute fear, Grant suggests a simple trick. Instead of telling yourself to calm down, tell yourself you are excited. Research shows this works because fear and excitement are physiologically similar. Both activate your nervous system. Trying to calm down fights your body. Reframing as excitement channels the energy productively.
For anger, Grant recommends empathy. Direct anger not at your opponents but at the harm they cause to innocent people. This turns destructive rage into constructive motivation.
For apathy, use humor and small wins. The Otpor movement in Serbia used graffiti and comedy to show people they were not alone. A clenched fist drawn on a wall is a small act, but it signals that someone else shares your discontent. That signal is powerful. Research from Solomon Asch shows that a single ally dramatically reduces the pressure to conform.
The book ends with Grant's central conviction: originality is not a fixed trait. It is a free choice. Abraham Lincoln was not born with an original personality. Martin Luther King Junior was not destined from birth to challenge segregation. Neither was genetically programmed for greatness. They chose to take action despite fear and doubt. As Grant writes, and as the great thinker W E B Du Bois wrote of Lincoln, He was one of you and yet he became Abraham Lincoln.
That is the message of Originals. You do not need to be born a genius or a daredevil. You need to question defaults, balance your risks, generate a high volume of ideas, lead with vulnerability, time your moves carefully, build coalitions, institutionalize dissent, and manage your emotions. These are skills. They can be learned. And when enough people learn them, the world moves.
This has been Originals by Adam Grant on BookAtlas.